WPP India CSR Foundation, the CSR entity of WPP India, was awarded today a Special Commendation at the Golden Peacock Awards for CSR. The recognition was presented by Rajashree Birla (Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development, Aditya Birla Group) and Dinesh Kumar Jain (IAS, Chief Secretary, Govt. of Maharashtra) to Rama Iyer and Inigo Franco in Mumbai yesterday.
Instituted by the Institute of Directors (IOD), India in 1991, Golden Peacock Awards is today regarded as a benchmark of corporate excellence worldwide. Through a transparent and stringent evaluation process, this prestigious award carefully evaluates applications based on the nature, scope, and effectiveness of the social and economic dimension of sustainability programs carried out by organizations. Specifically, ‘Golden Peacock Award for Corporate Social Responsibility’ recognizes social and environmental contributions in addition to economic goals, encouraging companies to balance financial profits, economic value addition and social good.
The ‘Golden Peacock Awards for CSR’ is represented by an illustrious jury, including Hon’ble Justice M. N. Venkatachaliah, Chairman, Institute of Directors and former Chief Justice, Supreme Court of India (Chairman of the Golden Peacock Awards). Justice (Dr.) Arijit Pasayat, former Judge, Supreme Court of India and former Chairman, Competition Appellate Tribunal & Authority for Advance Ruling (Customs, Central Excise & Service Tax) (Co-Chairman of the Golden Peacock Awards).
On receiving the award, Ms. Rama Iyer, Director General WPP India CSR Foundation, said, “It is a moment of great pride to be recognized by Golden Peacock Awards for CSRs, the country’s most prestigious and respected awards. Our win at the Golden Peacock Awards marks a significant milestone as it recognizes the outstanding work done by our teams through our Education to Livelihood (E2L) programme. As a young foundation, this award win reaffirms our commitment to change the lives of the unprivileged youth, hence improving the world that we live in.”
Journey of the WPP India CSR Foundation
Founded in 2015, the WPP India CSR Foundation strives to bring about a social change through its flagship Education to Livelihood program(E2L). Addressing key focus areas-retention in school, poor learning outcomes, work skilling and deep-rooted social norms, the E2L program has been providing interventions and resources to 20,000 first-generation learners from 11-18 years. Currently, the program is running successfully in 10 underserved government aided schools across the Mumbai and Delhi-NCR region. Through strategic partnerships with best-of-breed social organizations, the E2L program takes an evidence-based approach in developing frameworks to facilitate successful implementation.
The foundation’s key initiatives include improving educational outcomes in literacy and numeracy, with a focus on opening young minds to the world of digital innovation. The Foundation also inculcates among the youth confidence, gender equality, the mind-set and habits to be livelihood ready through counselling, sport, dance and music.
To ensure retention among the youth they support, they provide access to health education and health services.
In a remarkably short span, the E2L program has been able to
- Help over 70% children secure their future through employment or higher education
- Reduce dropout rates to less than 5%
- Initiate better health standards
- Double the ability of coding
- Reduce gender discrimination
- Increase literacy and numeracy
- Increase confidence levels
As a testimony of its sustained efforts to drive positive social impact, WPP Foundation has been recognised with eminent awards including Special Category Award for Livelihood at India International CSR Awards, 2018, Award for Best Business Campaign and Communication in CSR at the National Excellence in CSR Congress and Awards, 2018, Award for the Best CSR Impact Initiative at the National Excellence in CSR Congress and Awards, 2018 and National Recognition for Excellence in CSR at the 5th NHRDN-BIMTECH CSR Summit, 2018.